Dresses Under $100: Zoora

Zoora Fashion Capsule Collection

Zoora's Capsule Collection (www.zoorafashion.com)

With just a few days left until our first annual Wedding Season Swap & Shop, we’re chomping at the bit! We also wanted to clear something up, just in case: this event is NOT just for brides! Far from it!

We called it the “Wedding Season” swap because we’ve wanted to do a dresses-only swap for a long time, and thought that right before this summer’s calendar of formal events — like all. those. WEDDINGS. we get invited to — was the perfect time, and the perfect way for us all to save a little bit of cash. So bring your friends and swap dresses, sparkly accessories/shoes, and other shiny baubles and bits with us, but don’t forget your checkbooks!

In addition to those 10 NWT designer wedding gowns from Goodwill for sale at #DressSwap, we’re also super duper psyched that Zoora will be hosting a pop-up shop selling their first capsule collection! For those of you not familiar with Zoora, it’s a members-only online boutique and community founded by our friend and recent Harvard grad Aubrie Pagano, based right here in Boston (and a MassChallenge finalist!). You know we love to support local fashion-related businesses, especially those helmed by fellow SheEOs, and Zoora offers women’s custom clothing without the high price tags usually associated with custom tailoring and couture. Hooray! Zoora launched its first  private label capsule collection in April, and all the pieces in the collection retail for between just $66 and $98. (Um, yes please.)

As a bonus for #DressSwap attendees, Zoora‘s own seamstress, Erin, will be on hand doing customizations like fit, hemlines, and sleeves at a discount! Here are some of the options:

  • Straight hem: $16 (40% off, normally $25)
  • Sleeves: $9 (40% off, normally $15)
  • High-low hem: $21 (40% off, normally $35)

If the alterations are not done in time, Zoora will ship the items to you after the event for free, just like they do on purchases from their website. Sign up at ZooraFashion.com before Wednesday to get a sneak peek at all the fabulous designs, including our personal favorites: the Sparkler Dress and the Boardwalk Dress! (Left and right, above.)

Swap, shop designer & custom fashion at serious savings, sip complimentary Prosecco from 90+ Cellars and nosh on sweets dipped in chocolate fondue from Velata with about 100 of the other sweetest, most stylish girls in Boston, all for just $10.

Does it get any better than that? We think not. And we have one more big surprise coming tomorrow! So why don’t you (and all your friends) have your tickets yet? They’re selling out quick, so hurry…