Open Runway Contest!

Open Runway design it yourself shoesIt’s no secret that, as women and serial entrepreneurs, Amy and I are huge supporters of other female startup founders and business owners. Few things are more exciting than seeing a friend or colleague take that leap of faith and follow her dream, there is just something so powerful about tapping into the sisterhood of “SheEOs.”

One of those SheEO sites, OpenRunway, is a design your own fashion site where you can create, purchase and wear your own handbags and shoes. Just choose a silhouette and then customize your bag or shoes (coming soon) by choosing from a wide assortment of leathers, hardware, heels, and trims.

The website just launched privately last week but our swappers will have a sneak peek at tomorrow’s Sip & Swap. Can’t wait? Each of you can get access now with our exclusive SWAPAHOLIC code, AND you can enter for a chance to win $100 toward the custom handbag or shoe of your dreams by submitting a design in our Boston Fashion Week Swap Design Contest! Just sign up for an account and follow these steps:

1. Go to using this link

2. Create an account using whatever email address you want, create a password and input the following invitation code: SWAPAHOLIC

3. Once you”ve created an account, click on the Open Runway logo to go to the home page, explore the site, and start designing.

4. When you have a handbag or shoe design you like, click the “SUBMIT TO SWAP CONTEST” button at the bottom of the customizer detail page and follow the instructions. We’ll be posting daily submissions on our Facebook page until October 15th. Two lucky winners – our favorite handbag and our favorite shoe design – will each receive $100 gift card!

Samantha Shih, founder and CEO of 9Tailors, will also be raffling off a $150 gift card toward one of her bespoke dress shirts. Find Samantha and the 9Tailors table in the Fashion Startup Lounge at #BFWSwap on Thursday night to enter! For those not familiar, 9Tailors is a “Design it Yourself” clothing company based in Boston that makes hand-made suits and dress shirts for men and women, believing that stylish, luxurious and custom-made pieces should be affordable. Swap out those clothes for custom pieces, then do it all over again!

With #swaplove,