1st Annual SwapDay USA

It’s official: Swapping really is the new shopping. Don’t believe us? Check out what The Boston Globe had to say about our kick-off to National Swap Day on the front page of Tuesday’s business section.

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We sent the messge loud and clear last Saturday, thanks to a HUGE dose of help from our favorite swap organizers from around the country. These incredible women took us up on a crazy challenge to create a national grassroots campaign for raising swap awareness in just under a month, and banded together with us to spread the #swaplove through full-on fashion mischief, a.k.a. the first annual National #SwapDay USA on January 22nd, 2011, held concurrently in Boston, Washington, D.C., Atlanta, New Orleans, and NYC.

Some 1000+ total swappers purged their closets, scored teeming bags of new-to-them designer threads, shoes, accessories, and jewelry — including designer watches, Dolce & Gabbana silk pencil skirts, FRYE harness boots, vintage fur-trimmed coats, Citizens of Humanity jeans and so much more — all over the country, and all at the same time. Hello, Guiness Book, are you listening?? It was a major coup for sustainable style in what our friends Down Under at Australia’s Clothing Exchange rightly called “the land of mass consumption.”

To sum it up, as one new-to-swapping DC fashionista, @thinkngrowchick, tweeted:

“It was so much fun. I felt like I died and went to update-your-wardrobe-for-free heaven :-)

For a glimpse into what #swaplove is really all about, check out this fabulous first-time-experience story from Molly at Blast Magazine, watch this #SwapDay movie made by our AMAZING swap hostess with the mostess in DC, Lisa Rowan of Quarter Life, or check out the city-by-city swap recaps and swap outfit posts below.

Oh yeah, and be sure to sign up for our mailing list at Events.Swap.com to become a true Swapaholic in 2011. We’re coming to swap near you, and with you, soon!


True to Style
Personal Stylist, “Shop Your Closet” wardrobe consultant, and journalist Kaarin Moore fearlessly pitched in to volunteer at Exchange Your Ways DC, even though it was her first-ever swap, and has a great recap of the event on her blog including her thoughts about why she’s now a true swapping convert. (Yay!)

The self-proclaimed “average literature Ph.D. candidate, dividing my time between crawling through the stacks of the library and crawling on the floor with the baby. In heels. Through piles of dog hair. Wearing cashmere.” is secretly a true swapaholic and free fashion strategist par excellence. Her how-to-swap guide takes the words right out of our mouths. Only way better.

The Feast DC
Nicole Aguirre, shopping contributor for NBC Washington’s culture blog, tapped into the energy and excitement of swapping with this fabulous frame-by-frame photo slideshow.

In D.C. Fashion
First-time swapper and fashion blogger Miranda has some gorgeous pics of her swap loot, piece by piece, including some sweet thoughts on why her maiden voyage into such fashion mischief far exceeded her expectations.

Lanyapi Designs
Gorgeous “repurposed” jewelry designer and phenomenal swap volunteer Daisy shares her finds, and sweet exchanges in the comments about how sometimes it can be even more fun to see who took home your castoffs as it is to get cool new stuff yourself.

Capital Comment
A super-fun post from former DC intern, Meg, who took a chance on swapping and made out like a bandit.

Also check out these swapper photos from host Lisa Rowan at @QuarterLife202, volunteers @nici @NicoleInDc and @JennMasonDC, and swapper @Brieeeeee.


Values Val of Channel 11
One of our favorite reports from Keren Charles’ #Swapnista event for #SwapDay was that local anchor @ValuesVal of @11Alive did a little pre-shopping of the swap donations and sported swap style on air! Truly taking #swaplove mainstream. We love it.

We’re still collecting reports from the girls down in Hot-lanta, but can tell you that these fashionistas do free fashion to the nines, with runway shows, massages, manicures, and a swap shop of new designer items! Follow @Fashion_Swap on Twitter to find out more about all of Keren’s events happening this spring in Atlanta.


Ordinarily Urbane
Unbelievably sweet style maven Rachael LaRoche is single-handedly bringing swapping to the South through her business Ruffian Swap, and was our go-to gal for SwapDay in The Big Easy. Check out her complete swap recap and adorable outfit photos — and get ready, NOLA, we’re coming to town to co-host an event with Rach during Jazz Fest this year!


Passion for Fashion
Rachel from HerCampus wrote about us last year, and finally got to swap with us on swapday! Check out her bounty — including a few items from a photo shoot me & Amy did at the Armory in 2008 for Shoestring. Love how everything comes full circle!

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Budding journalists and budget fashionistas Kristen and Amanda share their serious scores (See by Chloe top! Kooba bag!) on their joint Tumblr, including bird’s eye photos from the Swapper Lounge of all the action as we set up the big Swapday kick-off.

A Stylized Hysteria
The consummately chic Najeema from New Brahmin shares her finds — including my never worn (but oft coveted in the closet) Dolce & Gabbana silk pencil skirt — in this virtual fashion show. Girl, you are quickly becoming a total swap pro.

Orchid Grey Talks about why she loves helping out at swaps. (We love hanging with you too Julie)!

One of our favorite Delightful Dozen gals (Jen Loves Kev) drove in from NYC to Swap with us.

If there was a award for taking the most outfit photos of Swap items, it would go to Stylish Year!

Also check out these adorable swap score photos from veteran volunteer @LeiAnnOffDuty and swap sponsor/curator Cassie of @TheClosetBoston.

Keep sharing your #swapday scores with us on Twitter by using the hash tag — we’ll be randomly selecting winners now until the end of February! — and check out the full list of swaps around the country through 2/27 at NationalSwapDay.com.

Photos: Courtesy of Nicole Aguirre, The Feast/NBC.

  • http://www.kelandpartners.com Jennifer

    Amazing work, ladies!! It’s such a thrill to be a part of this incredible movement.